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Articles from 2014 In September


Photoaging prevention: Pearls for patient compliance

Article-Photoaging prevention: Pearls for patient compliance

Whether a patient has undergone laser rejuvenation or skin resurfacing to address their sun damaged skin, the most important post-treatment skin care instructions that clinicians can give, say experts, must address sun protection and sun exposure.

Vivian W. Bucay, M.D.“Sun protection is an absolute must, especially during the post procedure period, in order to prevent complications,” says Vivian W. Bucay, M.D., principal owner and dermatologist at Bucay Center for Dermatology and Aesthetics, San Antonio, TX.

The difficulty for clinicians lies in encouraging solid patient compliance relating to protection from sun exposure, the very reason for photoaging treatment in the first place.

Sun protection and avoidance applies to patient compliance no matter what the procedure, from laser rejuvenation and chemical peels to skin resurfacing and more.

“A common misperception is that results of a treatment will last indefinitely, and patients overlook the need for maintenance,” says Dr. Bucay. But it’s important for clinicians to clear up such misconceptions and explain proper skin care, which is primarily just a matter of patients limiting their sun exposure and taking proper precautions with sunscreen and protective clothing when sun cannot be avoided.

Dr. Bucay recommends addressing patient expectations in a thorough, unhurried consultation even before the procedure is scheduled.

“To understand a patient’s goal is the key. I write everything down and create a long-term treatment plan. They can understand ours is a long-term relationship that will require effort on both sides in order to achieve an optimal outcome,” says Dr. Bucay.

Even if a patient has a “one and done” attitude about treatment for aging skin and has no intention of further procedures, they need to be instructed and reminded that proper skin care afterward and certain lifestyle changes will prevent complications and eliminate or delay the need for subsequent treatments or touch ups.

Never Too Late to Protect

 

Never Too Late to Protect

S. Manjula Jegasothy, M.D.“It’s never too late to start strict sun protection to stop and even reverse some sun damage,” says S. Manjula Jegasothy, M.D., president, Miami Skin Institute, and clinical associate professor of dermatology, University of Miami Miller School of Medicine. “The top 10 proven products for preventing photoaging are [all] broad-spectrum sunscreens that protect against UVA, UVB and UVC radiation.”

Dr. Jegasothy takes a “protect your investment” approach when instructing her patients who have undergone an anti-aging procedure such as a chemical peel, laser treatment or neurotoxin injection.

“When I tell them [patients] that getting a lot of sun exposure after a procedure will just cause their sun damage to return more rapidly, they tend to listen and get a lot less sun exposure,” says Dr. Jegasothy. “Of course the most effective way to avoid photodamage is strict sun avoidance. I tell patients it is possible to live a full, healthy lifestyle outdoors while still protecting from sun damage, photoaging and skin cancer.” She urges patients to walk in the shade, sit under an umbrella or shade, and schedule outdoor workouts before sunrise or after sunset.

“Most people don’t realize that these are small lifestyle changes and choices they can make that really maximize their sun protection, prevent photodamage and still not reduce their fun factor,” says Dr. Jegasothy.

Both Drs. Bucay and Jegasothy find that the most common mistake patients make with regard to sun protection is overestimating sunscreen’s longevity and not reapplying sunscreen frequently enough.

“An SPF of 30 is adequate if reapplied every 30 minutes.” Dr. Jegasothy tells her patients. “Use only creams or lotions. Many experts feel that sunscreen sprays provide uneven coverage.” She also recommends sun protective clothing and points out that clothing loses its sun protective effect if it gets wet from physical activity and sweat.

Skin Care Product Rx

 

Skin Care Product Rx

Dr. Bucay tries to keep her instructions simple in hopes of gaining post-op patient compliance.

“With so many products and technologies available to prevent and treat photoaging, navigating the options can be overwhelming,” says Dr. Bucay.

The two agents that she considers non-negotiable when it comes to keeping skin healthy and youthful after treatment are the use of sunscreen and a retinoid (either by prescription or over the counter).

Dr. Bucay also often recommends the oral antioxidant polypodium leucotomos extract, known as PLE and found in the oral supplement Heliocare. While PLE does not replace sunscreen, it is another tool in the fight against photodamage. PLE decreases the effects of UVA, UVB, infrared radiation and visible light on the skin. It also can help with skin firmness and elasticity by decreasing the production of matrix metalloproteinase (MMPs), the enzymes that break down collagen and elastin. She prescribes a once daily capsule each morning and reminds patients to not consider PLE a substitute for sunscreen.

Dr. Bucay judiciously prescribes alphahydroxyacid, such as glycolic acid, for nighttime use when sun is not a factor. Since this agent increases a patient’s sun sensitivity and risk of subsequent cancers, she insists on rigorous sunscreen use.

She educates her patients on how their compliance during recovery can impact results by explaining when they don’t understand or don’t want to comply, they are more likely to experience complications, such as scarring, infection or post-inflammatory hyperpigmentation after laser resurfacing or a medium to deep chemical peel. When they do comply, they are more likely to gain aesthetically pleasing results.

To emphasize what can happen as a result of non-compliance, Dr. Bucay shows her patients photographs of complications in other patients. This drives home her message of the importance of strictly adhering to the individualized protocol she gives each patient. Dr. Bucay lists instructions step-by-step, including a morning and evening regimen. She has customized information sheets for different procedures that she tailors to each patient’s case, which include pre-treatment and post-treatment instructions.

“Education empowers patients and enhances patient compliance,” Dr. Bucay notes. “If they understand the rationale behind a treatment protocol, they are more likely to follow it.

Are visual flashes related to injectable fillers around the eyes?

Article-Are visual flashes related to injectable fillers around the eyes?

As we know there has been a striking demand in recent years for filler injections and an signfiicant increase in non-core physicians and ancillary staff performing these delicate procedures. Although complications are possible with any procedure, lack of experience, poor technique and a deficiency in the understanding of anatomical patterns and subtle differences between individuals, make serious complications much more likely in the hands of someone less qualified or trained.

A recent realself.com post stated that shortly after filler injections (Restylane) under the eyes and in the glabella, the patient experienced flashes of light in their visual field with a change in vision. They inquired as to if this was possibly due to the filler injection procedure. I suggested this patient seek out immediate evaluation. Here’s why:

Symptoms of an impending injectable filler complication

Three of the most concerning symptoms after any injectable filler treatment is significant pain in the injection site, a change in skin color beyound the normal redness seen from needle injection and/or icing, as well as visual field changes such as double vision, visual pain, blurriness, decreased or loss of vision, and the inability to accomodate in light or dark. Each of these symptoms has a serious implication for impending necrosis from vascular occlusion or compression and needs to be evaluated appropriatley and treated rapidly.  

Serious pain after injection is uncommon and even less common with the use of cannulas which is now my perfered method of injecting in the periorbital and forehead areas. Depot injections along the periosteum with larger gauge needs (27 gauge and beyond) can cause “bone” pain if there is too much tapping directly on the bone. I have seen patients referred for “inflammatory nodules” unresponsive to hyaluronidase or assumed to be from Radiesse and Sculptra injections that were not true nodules at all, but rather osseus inflammation and bruising from periosteal tapping. This is why a formal emergent evaluation is necessary and should not wait if a patient proclaims any of the symptoms above.

Necrosis can manifest acutely (immediate blanching and/or dusky reticulation) or late (mottled and reticulated erythema and duskiness or soley pain) in the distribution of the vessel affected. Visual changes require an immediate evaluation as the majority of cases reported in the literature with true vascular occlusion to the orbital blood supply have resulted in permanent damage despite every intervention. It is a good idea to befriend an ocluoplastic surgeon to have as backup or “on call” if this situation were to arise.

Treatment options for this complication

The best treatment is avoidence by using proper techinques:

  • Aspiration before injection (should not be done with cannula)

  • Using low-presure/slow injections, smaller gauge needles and larger gauge, blunt, felixible microcannulas

  • Limiting the total volume of filler injected during the entire treatment session (although nobody knows the true number of what this “should” be)

  • Avoid injections into pre-traumatized tissue, if possible

  • Immediate referral to an oculoplstic surgeon for any concerns to avoid long-term sequale

Unfortunately, no safe, feasible, and reliable treatment exists at the current time for iatrogenic retinal embolism. The goal of treatment is to lower the intraocular pressure to dislodge the embolus into peripheral vascular circulation and to increase retinal perfusion and oxygenation to hypoxic tissues.

What can we learn from this post?

Serious complications can occur from filler injections and symptoms may procede the actual event. Patients should be made aware of these symptoms prior to any treatment and there should be formal documentation that they understand the risks, albeit rare, associated with these injectable treatments. My consent form fully documents these symptoms and serious complications for both patient care completeness as well as medicolegal protection. It is best to also take pre- and post-treatment clinical scenario photographs and document in the chart that the consent was discussed, what techniques were used, if there were any immediately complications and/or interventions, and the post-operative care instructions. In our office we routinely recommend the avoidence of exercise or manula manipulation for 24 hours (unless Sculptra was used), the use of arnica topically and orally (especially for those who bruise easily), and cooling/icing at home for three days after treatment (if there is noticeable bruising or swelling).

The most important take-home message for this realself.com post, is to educate your patients (and the public) that injectable filler treatments are not a “no consequence” procedure. Although some consider these “lunch-time” options, we really should set the standards higher and treat each as we would a surgical procedure with the cleanest enviornment possible, use of appropriate techinques for the areas being treated, and delivery of accurate pre- and post-treatment care instructions. Even more so, we must educate patients about the immediate and dealyed symptoms that may signify an impending complication that would require them to call or return to the office immediately. In this specific RealSelf case, I recommended the patient to go immediately to the local emergency room if she was unable to get a quick evaluation from her treating physician or local oculoplastic surgeon.

Dr. Jason EmerJason Emer, M.D., is a board-certified and fellowship-trained general, cosmetic and procedural dermatologist who is passionate about advancing safe and effective treatments in the field of cosmetic dermatology and laser surgery. Dr. Emer’s expertise and interests include the full range of general dermatological conditions, novel therapeutics, cosmetic face and body treatments, including aging skin, veins, body sculpting, fat harvesting and fat transfer.

Can trauma displace fillers?

Article-Can trauma displace fillers?

It’s a question asked recently by a realself.com patient who explained that after undergoing a filler injection procedure, an at-home traumatic event in the same area caused a large bruise that resulted in a permanent indentation. This patient wants to know, can trauma displace fillers?

With an increase in filler injections by non-core physicians and ancillary staff, as well injections for “off-label” indications, there has been a dramatic increase in reported complications. Expected side effects are most typical of the injection procedure itself rather than the product used, and rare complications are more frequently due to poor technique, lack of experience, or just frank bad luck. As stated in my previous post, Are visual flashes related to injectable fillers around the eyes?, three of the most concerning symptoms after injectable filler treatment are significant pain out of proportion to normal, a change in skin color beyond the typical redness from injection, and/or visual changes. Each of these symptoms has a serious implication; however, most symptoms patients experience after treatment are minor and transitory. In this particular case, here’s why a large bruise and indentation likely happened:

Truamatic Panniculitis

While filler rarely migrates, it has been reported at distant sites and in different planes (superficially) from injection. This may be a result of the technique used, but also at-home management. I have seen inflammatory reactions, product migration, excessive swelling, and extensive bruising from hot yoga, massage table or CPAP machine/mask pressure, and trauma to treatment areas early post-treatment. In addition, a handful of these patients have clinically demonstrated indentations and/or atrophy in the trumatized areas—a condition known as truamatic panniculitis.

Traumatic panniculitis refers to changes in the subcutaneous fat related to physical or chemical agents. As seen in patients from my clinical practice, the picture is that of indurated, warm, red or blue, subcutaneous plaques or nodule. Histologically fat microcysts are surrounded by histiocytes, foam cells, and mixture of inflammatory cells. There may be fibrosis, lipomembranous changes, or calium deposits. The reaction is not necessary related to the intensity of the injury, as even small stimuli such as acupuncturecan elicit a large area of effect.

Treatment Options for Truamatic Panniculitis

The best treatment is avoidence by advising proper at home care:

  • Supply detailed post-treatment instructions to each patient

  • Suggest avoidence of manipulation or trauma to treated areas for 24 to 48 hours after treatment

  • Avoid intese exercise or extremes of temperatures, as well as application of chemicals or irritants to treated areas

In cases with active inflammation, oral antiinflammatories and warm compresses may be helpful to resolve the reaction. It is best to avoid injectable corticosteroids as they can worsen the condition (additional trauma) or exacerbate atrophy (corticosteroid induced). Once the inflammation has subsided, fat grafting or additional filler can be used to treat the irregularity.

What Can We Learn From This Post?

The most important take-home message of this patient query is the need to educate your patients on the potential complications from filler injetions and supply them with comprehensive at-home care guidelines. Truamatic panniculitis can occur in treated areas and it is unlikely due to the filler treatment itself but a result of a subsequent truama.

The prevaling perception is that filler treatments are quick, painless, risk-free and instantly gratifiying; the so-called “lunch time” procedure without any worry. However, it is my view that filler treatments require a more sophisticated methodology:

  • The technique itself should be treated as any surgical treatment in terms of using a sterile approach, with alcohol and chlorhexidine (Hibiclens) applied to the treatment areas prior to injection.

  • Patients should be informed and instructed on proper at-home care of the treated areas to limit the more serious consequences of necrosis and infection, as well as migration and asymmetries.

Manipulation of the treatment areas with massage (except for Sculptra) should be avoided for at least 24 to 48 hours after treatent. 

Rhinoplasty tips for teens

Article-Rhinoplasty tips for teens

John M. Hilinski, M.D., a facial plastic surgeon in San Diego, Calif., says that while rhinoplasty is a reasonable request for a teen who has a large or misshapen nose, it’s not for the teen that wants to hide his or her ethnicity, or for someone who wants to change the way they look, drastically.

“I’m not that kind of guy to take somebody’s nose and make it mismatched on their face,” he says.

And some teens need to wait to have surgery, simply because they’re still growing, Dr. Hilinski says.

“You shouldn’t operate on a male nose at around 14 or 15 [years]. Usually, with males you should wait until they’re at least 17, or when the last shoe size change was a good year ago. Females, we’ll operate as young as 16 years,” Dr. Hilinski says.

Welcome to the newly redesigned ModernMedicine Network

Article-Welcome to the newly redesigned ModernMedicine Network

The network includes the following:

Contemporary OBGYN
Contemporary Pediatrics
Cosmetic Surgery Times Trends
Dermatology Times
Drug Topics
Formulary Watch
Healthcare Traveler
Medical Economics
Managed Healthcare Executive
Opthalmology Times
Opthalmology Times Europe*
Ophthalmology Times Latin America*
Optometry Times
Urology Times

* included, but not redesigned


It is with great excitement that we unveil our network-wide redesign!
Please read further to learn more about just a few of our new features:


A new network navigation that is ever-present at the top of the site will help you easily go between channels and broad sections.

Brand or channel navigation takes you to specific content areas to sift through and find articles by specialized topic.

The navigation is also available at the bottom of the website, letting you quickly go between brands/channels, menu items and topic areas.

Footer

Article pages have been completely rebuilt. Links to the Previous and Next articles can now be found both at the top of the page, or floated along the sides if you extend your browser window. Social share, comment, email, print, and text resizing buttons will float along the side of the article as you scroll. Tags, breadcrumbs, and author information will also have greater visibility, providing more ways to explore related topics.

Article page

Article List

New content feeds are available on each of the brand home pages to bring you the newest articles based on a clinical area, topic, or blog from our key opinion leaders. Check back often as these content feeds will update frequently.

ModernMedicine Network index page

The new Network home page highlights the most recent entries in every brand/channel, and is accessible wherever you see the ModernMedicine Network logo (including the top network navigation).

A great page to bookmark if you want to stay up-to-date on multiple specialties!

Browse around to explore our other features, and expect even more improvements in the future!



Please bear with us during the redesign transition as we work to quickly resolve any unforseen issues and smooth out any wrinkles that may arise. There will be a second patch to the new site in coming weeks that will fix a few quirks in addition to providing even more functionality. If you experience trouble logging in, registering, or finding/viewing content, please let us know through the Contact form.

Effective social media marketing requires more than an occasional Facebook post

Article-Effective social media marketing requires more than an occasional Facebook post

“Facebook” is commonly used as a generic term to collectively describe all social media medical practice activities, much like “Google” has become a verb to describe the physical act of utilizing the internet for search. For example, “Does your practice leverage social media to increase your connectivity with existing and future patients?” Answer: “Yes, we have had a Facebook page for few years now.”  

While this is understandable, given the magnitude of active Facebook users (1.28 billion), the social media landscape and its impact on the modern medical practice extends far beyond the pages of Facebook.

As of July 2014, the site driving the most online engagement is actually the Google-owned YouTube. In addition to leading engagement, YouTube is the second largest search engine in the world next only to Google. One hundred million people perform a social activity on YouTube every week. This includes likes, shares and comments—certainly not a medium to be ignored.

Consider these compelling statistics on average sessions (time) and page views for the most popular social media sites:

  • YouTube 3:47, 2.99 page views
  • Facebook 2:07, 2.03 page views
  • Twitter 2:03, 2.15 page views
  • Google+ 3:08, 2.45 page views
  • Pinterest 1:04, 1.71 page views

Obviously each of these statistics has significant implications on your strategy to increase connectivity with this population. Each of these sites has different demographics in terms of age, gender, ethnicity, geography and relevance to your practice. Effective social media marketing for your practice should include a blended strategy across several social media channels.

NEXT: Word of mouth referrals

 

Our practice is based on word of mouth referrals, so why should I care about any of this?

GREAT QUESTION. Ninety-six percent of adults have introduced a new business to a friend by word of mouth. How they introduce the business varies depending on the communication preference of the person being referred, i.e., name, email, website, etc. The bigger point, and the one that REALLY matters to your practice, is what happens after the person receives this coveted form of referral.

In other words, what factors influence the referred person’s final decision to utilize the referral?

In the modern medical world it looks like this:

  1. The referrer matters most
  2. The website of the practice
  3. Reviews
  4. LinkedIn profile
  5. Facebook page
  6. Twitter profile
  7. Other social media

While the reputation of the referrer (in addition to the reputation of the physician) is the primary influencer, reputation alone may not be enough to convert this person into a paying patient.

There are a series of steps that each referral will follow before making a final decision. Lack of a well-established digital and social presence could make the difference between obtaining a new patient or their decision to consult with a competing physician.

NEXT: It's never about on thing

 

It’s never about one thing

In addition to sharing the right content at the right time, there are other factors that contribute to successful social media marketing. Keep in mind that ultimately it is all about conversion. Activity = New patients or Activity = Additional procedures performed for existing patients (per patient revenue). Before any social media activities are performed, your practice must have systems in place to track the results. Accurate analytics are the key to your ability to manage and measure your success. It is often said you can’t manage what you can’t measure. The good news is most social media sites offer fairly simple tools to monitor your pages.

If everything goes the way it should, ultimately, social patients will end up on your website. In addition, there is a 60 percent chance they will be using a mobile device. So, first and foremost, you must have a mobile responsive web platform. Next, you have to make it simple for the user to contact you either via email or phone. Prominent contact forms with appropriate calls to action can make a big difference in conversion rate. Professional video elements, testimonials and an updated blog will also go a long way to boost conversion.

NEXT: A few fun facts

 

A few fun facts

Did you know…?

  • Highest traffic for Facebook occurs from 1pm to 3 pm in the middle of the week
  • Engagement on Facebook is 18 percent higher on Thursday and Friday
  • Forty-two percent of marketers say Facebook is either critical or very important to their business

With that in mind, success via social media requires so much more than an occasional, random Facebook post. An inconsistent, non-strategic approach will ultimately lead you to the inevitable conclusion the “juice is not worth the squeeze.”

Bottom line

The next time someone asks you if your practice leverages social media to find, serve and keep more patients profitably, give some serious thought before you answer. It all starts with belief. Do you really believe that random posts here and there are going to make an impact on the growth and sustainability of your practice?

What would you think if you asked me if I understand how to perform the physical act of advanced plastic surgery and I said, “Yes, I have a knife, but I only use it once in a while”?

I think we could agree that there is a lot more to successful plastic surgery than owning a knife. The same principle applies to effective social media marketing. Education, research, practice and consistency will lead to increased engagement, an increase in patient satisfaction and ultimately an increase in practice revenue.